Our fabulous mumprenuer this week is Jayne Day from the online boutique Swish Lily. I don't know how she does it with not one, not two, but three gorgeous kids AND a business with such great personal service... Jayne, please let us in on your secret!!1. Tell us a little about yourself and your business... I am a Mum to 3 children aged 8, 6 and 4, a wife and a Mumpreneur. I own and manage Swish Lily, an online boutique for Mum, Bubs and Kids. We offer a large range of products including nursery furniture, clothing, swimwear, sleepwear, maternity wear, breastfeeding covers, bedroom furniture and accessories.
2. How did your business begin? The business began when my 2nd child was a baby and I sold my partnership in another business I ran. I wanted a business that I could operate from home around my babies schedule but to also be able to offer top quality products at affordable prices to Mums.
3. The bits I love... I love the flexibility of the business and I love the challenge of learning new skills that has been required for a retail online business. I also love being able to offer a personal service to our customers and the constant feedback from customers saying how happy they are with the service we provide.
4. The bits I not-so-love... I don't think there is anything that I can say that I don't like about the business. I even enjoy the bookkeeping side of things.
5. Any tips for other Clever Mammas? Believe in yourself and in your business idea. Understand that it is extremely hard work but it is also very rewarding and satisfying. Don’t give up when the going gets tough as you only fail when you stop trying.
6. Now the important stuff, Devonshire Tea versus Coffee & Cake? Hmm, tea and cake!
It's been great learning all things Swish Lily! To sneak a peek at the stylish and affordable (yep, it's true!) products Jayne has to offer, find her over on the Clever Mamma Directory.
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