Clever Mamma Profile: Bluewood Studio

This week I have the pleasure of introducing you to Clever Mamma Heidi Helyard from Bluewood Studio. Based in the northern suburbs of Sydney, Heidi is a super-talented Graphic Designer who manages her business with two gorgeous littlies to keep her company.

1. Tell us a little about yourself and your business... I am a graphic designer with over 13 years experience, graduated with a Bachelor Degree (1st class hons) from UNSW and have worked in cultural institutions as well as corporate studios. I specialise in print design, including logo, stationery, brochure, document and book design. I am obsessed with typography and fonts.

2. How did your business begin? It began a little over 8 years ago when I started to get hammered in the corporate sector. It was brutal. I was about to get married and had my eye on the prize of wanting children and really wanted to work from home. I went from the full-on corporate job to a magazine job which was terrible, so three days out from my wedding, I quit with the intention of going freelance through some agencies while I built up my client base. I ended up not having to do on-site freelancing as I obtained some clients quite quickly. This was in 2003. My daughter was born in 2007 and my son was born in 2009.

3. The bits I love... Not having to put up with other annoying people in an office (can you tell I've worked with some doozies?). Working around the kids and not having to put them in daycare super early in their lives.

4. The bits I not-so-love... When clients don’t understand about being flexible and hearing kids in the background. Fortunately not too many of those. When I REALLY want/need to get on with work and I can’t because of the kids.

5. Any tips for other Clever Mammas? Don’t be afraid or feel guilty about getting help with the kids. I have done a mix of in-house babysitter/nanny, Family Day Care (even just half a day!) and now pre-school with my daughter. If you are working you usually need help with the kids!

6. Devonshire Tea versus Coffee & Cake??? Coffee (for the wake up) and cake (for the sugar).

Thanks for stopping by the Clever Mamma blog Heidi! It's been great getting to know you and your business a little better. If you would like to find out more about Bluewood Studio, be sure to sneak a peak at the listing on the CM Directory. You will find more details plus a link to Heidi's website where you can view her amazing folio and also download a free 'Pigment to Pantone' 2012 calendar. What are you waiting for, go on... hop to it!

Clever Mamma Profile: Diamondlites (an independent PartyLite business)

This week we have another fabulous Clever Mamma in biz for you all to meet. It's Kim Wood from Diamondlites, an independent PartyLite business specialising in scented candles and exclusive decor.

1. Tell us a little about yourself and your business... PartyLite and I met in 2003 via a lot of recommendations form a very dear friend to truly have a look at what PartyLite had to offer.. Once I had tried the candles, I was in love with the smokeless burning, the awesome fragrances and the value for money burning results... there was nothing left of anything once completely burnt!! I was sold!! - it was awesome to come home, snuggle up with a cuppa, enjoy the fragrances and soothing candle light every night without having to clean up dripped wax or dig wicks out of pillars!

2. How did your business begin? I moved down from Brisbane in 2002 and found myself in a dreadful spot of being utterly "broke" with an out of work husband, 2 teens and 2 cats to feed. A year later after trying the candles and loving them a girlfriend suggested I join the company to make extra money rather than pursue an additional job. As I was already working 60 hours for less than $600 in my pocket and had just been offered the option of working an additional 12 - 14 hours in a hotel to boost our finances - I was happy to consider opening a PartyLite Account in addition to what I was currently doing, but could not afford to either "pay or pay back" any type of "kit"! I was delighted to learn that there was no investment or "payback" and I could take Partylite on a test run! So I approached 6 people to be Hostesses in exchange for free candles and/or accessories of their choice. I was really nervous but it turned out to be the best decision I had ever made. By doing 2 shows (3 hours each) per week over 3 weeks, I had earned more than $800 and I was in heaven - we had more money for less effort and time away and I made new friends!

3. The bits I love... I love the "gifts" of the heart that PartyLite brings!! I was able to quit my 60 hours a week and continue my PartyLite career around my family commitments, share the gift I had been offered and taking people with me on a journey that has delighted, uplifted and provided many other Mums with income, recognition, growth and rewards like bonus payments, free product and international "free" holidays WITHOUT taking the focus off the family!!

4. The bits I not-so-love... I honestly cannot think of any.

5. Any tips for other Clever Mammas? Before I looked at PartyLite, I was thinking of taking on another job with no flexibility, adding another 15 hours a week out of the home away from my family, for less money again was not an ideal. I discovered that being a "Clever Mamma" surrounded the needs of my family whilst having the flexibility and control of my working hours! It was easy to invest a little time each week to create less "away time" and still earn a full time income with very part time hours in a fun and rewarding atmosphere, doing something I loved and being able to "pay it forward" to other "Clever Mamma's", so they could enjoy the same rewards.

6. Devonshire Tea versus Coffee & Cake??? Both! They are equally lovely shared with someone who is wanting to "take control" of work, income and family needs.

Thanks for stopping by the Clever Mamma Blog Kim. It's been great getting to know you and your business better! To find out how to contact Diamondlites, just sneak a peak at the listing on the Clever Mamma Directory, where you'll find more info, a link to the website and direct contact details. Another great business run by a mum! Stay tuned for even more amazing mums and their businesses!

Clever Mamma Profile: DCD

Our fabulous Clever Mamma this week is the very talented Dannie Cincotta from DCD. Based in Melbourne and mum to a beautiful boy, Dannie can help provide creative and affordable design solutions for your business and personal needs. From corporate branding to novelty designs and canvas art - DCD has it covered!

1. Tell us a little about yourself and your business... I come from a creative family and have always had a pen/brush/mouse in hand, so it was only natural that I got into design. I am married to a brilliant man and have a 19 month old son who melts my heart everyday (when I'm not pulling my hair out, haha). I am a qualified graphic artist and after having worked in various types of studios over the years, I decided to start DCD.

2. How did your business begin? I was hesitant at going at it alone at first, always asking myself 'what if?' But most of my family are self employed and I knew it was right for me. When I fell pregnant, I realised I wanted to always be available for my family and spend as much time as I could with my son, so working from home allowed me to have the best of both worlds, to do what I love and be a full time Mum too. I prepared everything for DCD during my pregnancy, so that I could jump straight into work soon as I was ready. When my son was 3 months old, my Hubby found a couple of design jobs for me, which turned into a handful. So, with one hand rocking the bassinet, the other on the mouse... DCD was up and running and with great thanks to a supportive and understanding Hubby!

Having a home studio is perfect for DCD as I have 24/7 access to work, so clients know I can get to anything urgent, quickly. I can get dinner ready while making PDFs and my son knows I'm always around for him. Majority of jobs are branding (logos, stationery, promo material), invitations and photo restoration. Canvas art is becoming quite popular too now, they make great gifts for family and friends.

3. The bits I love... The freedom of working from home and multi-tasking, own hours and schedule, knowing that I'm not just a mum, that I'm contributing to society, being able to help clients and give them old fashioned service.

4. The bits I not-so-love... Paper work!, clients that take their time to pay, sometimes having to start work after midnight.

5. Any tips for other Clever Mammas? Don't leave for tomorrow, what you can do today... I live by it!

6. Devonshire Tea versus Coffee & Cake??? Coffee and chocolate cake, and coffee, and coffee...

So for any help with your graphic design needs Dannie is the one to call! You can find her details on the DCD listing on the Clever Mamma directory as well as further info about her services. Thanks for spending some time with us Dannie and letting us get to know you and your business a little better :)

Clever Mamma Profile: 3eightone

This week say a big Clever Mamma hello to the very talented Carmelina Heberle from 3eightone. Based in Melbourne's eastern suburbs, this creative business mum offers graphic design services across a wide range of industries, and with two gorgeous littlies is certainly kept on her toes as well.

1. Tell us a little about yourself and your business... I am a graphic designer and owner of 3eightone, I have two beautiful babies Ava 4 and Max 18months. My graphic design business covers all facets of print design from branding and advertising to wall prints and birth cards. My work and clients span several industries including the arts, retail, health and training. When our handsome little man was born in 2010 so was my online business 3eightone junior. My print and card collections have been inspired by our gorgeous little girl and her love of type, words and pictures. I also work part time as a graphic designer in the corporate world whilst running my businesses. My future goal is to run my businesses full-time. My business gives me the opportunity to do what I love, design and hopefully in the near future being more flexible for my beautiful family.

2. How did your business begin? Owning my business and doing what I love doing and being there for my beautiful family is why 3eightone exists.

3. The bits I love... Running my own business which is creative and innovative and results in happy clients.

4. The bits I not-so-love... Finding the right balance between work and family life.

5. Any tips for other Clever Mammas? Follow your dreams, Stay positive, Enjoy what you do, Believe in yourself.

6. Devonshire Tea versus Coffee & Cake??? Earl grey (sometimes cake!)

Thanks for stopping by the Clever Mamma Blog Carmelina. It's been great getting to know you and your business better! To find out how to contact 3eightone, just sneak a peak at the listing on the Clever Mamma Directory where you'll find more info, a link to the website and direct contact details. Another great business run by a mum!

Clever Mamma Profile: The Edge Coaching

This week say a big Clever Mamma hello to the lovely Debbie Marks from The Edge Coaching! Based in Melbourne's south eastern suburbs, Debbie's business helps mums create a lifestyle that works for them.... plus even more! Keep reading to see how this clever mamma can help you.

1. Tell us a little about yourself and your business... Hi, I'm Debbie and I'm a Mum of 2 little boys. I also run The Edge Coaching which specialises in helping empower Mums to create a lifestyle that works FOR THEM, not just works. I provide Mums with the time and head space to think about what they really want in life and work with them to set goals, break down obstacles and turn their dreams into reality. My clients range from Mumprenuers trying to balance it all, Working Mums and Mums who have lost their mojo after having kids and want to find it again! I work with individual clients and I also run lunchtime and day long workshops for organisations based around the Programme I've written to help support Working Mums in their pursuit of career and family.

2. How did your business begin? My business started after I realised that working as an IT Project Manager was not fulfilling my values as a Mum and Professional. I retrained as a Business Coach and then realised that there wasn't enough support out there for Mums so have specialised in an area close to my heart and many others!

3. The bits I love... I love being able to do the Kinder morning teas without feeling guilty, I love the creativity that my job now entails when I'm writing a programme or creating an exercise for a client. I love being passionate about what I do and helping Mums realise they can do it all, it just sometimes needs tweaking!

4. The bits I not-so-love... Doing the accounting stuff!

5. Any tips for other Clever Mammas? Ride the ups and downs of being a Mumprenuer, remember why you chose this lifestyle in the first place.

6. Now the important stuff, Devonshire Tea versus Coffee & Cake? Have to say Devonshire Tea after living in the UK for a number of years and having some divine ones there!

Thanks Debbie. It's been great getting to know you and your business a little better. To personally say hi to The Edge Coaching head over to the listing on the Clever Mamma Directory. You'll find more information and even some direct contact details.

Clever Mamma Profile: Outsource Virtual Assistant

This week I'd like to introduce you to business mum Sandra Wright from Outsource Virtual Assistant. Based North West of Melbourne, Sandra is kept on her toes with three beautiful kids aged 13, 11 and an almost 2 year old, running a home based VA business PLUS she has just launched a new networking business called Savvy Mums Business... sounds perfect for the Clever Mamma community!

1. Tell us a little about yourself and your business... My name is Sandra and I am a multi-tasking mum of three beautiful children. I have two boys aged 13 and 11 and a 19 month old daughter. I am running a home based business as a Virtual Assistant. But I am not any Virtual Assistant - I tailor my services around the client’s needs and offer flexible and personal service to them. I find this keeps the loyalty both ways and I end up forming not only a business relationship with them but also I end up being someone they can rely at on any time; whenever they need it to help them get through their work load. As well as this, I also save them time and money when they outsource the work to me.

2. How did your business begin? I have always worked full time, even when I had my two boys, and missed out on so much time being with them. When I was pregnant with Alana, I wanted to try and work out a way that I could be at home more and be there for all three. So I came up with the idea of being a Virtual Assistant and starting up my own business. After my daughter was born, I pretty soon started researching and setting up my business and within 3 months, landed my first client. And as they say, the rest is history, as I then became more motivated and determined to grow and succeed in my business. And I wouldn’t be where I am today if it wasn’t for the support of my husband and children and family. I now want to grow my business to the stage where I can help other mums do what I do and give them the opportunity to work from home as well. This is something I am very passionate about and determined to succeed in.

3. The bits I love... I love the balancing of work/home life at home and now being able to be there for my children, as well as the flexibility of working from home. In regards to business, I love watching my business grow all the time and I love going to networking events to help promote my business and meet like minded business people. That’s why I think this site is such a great thing.

4. The bits I not-so-love... I can honestly say there are no bits I not-so-love. I am enjoying every bit of juggling family life and growing a business.

5. Any tips for other Clever Mammas? Don’t lose focus and motivation. Starting a small business is not easy and takes up a lot of time, but it is worth it! Also, I highly recommend networking – take it from me it helps your knowledge and business.

6. Devonshire Tea versus Coffee & Cake??? Well, I love both scones and cake, but only drink tea and hot chocolate.

Thanks so much Sandra for popping in and letting us all get to know you and your business better. To find out even more about how Outsource Virtual Assistant can assist with your admin needs, and tailor a solution that's perfect for you, check out the listing on the Clever Mamma Directory. And if you're in Melbourne be sure to check out Sandra's latest venture Savvy Mum's Business, a networking event for business mums where kids are welcome! Find details here on the Clever Mamma Blog. Be quick as bookings close this week!

Business Mum Event: Savvy Mums Business, Melbourne

I'm always more than happy to support fellow mums in business and help out where I can... So when Sandra from Outsource Virtual Assistant (one of our very own CMs!) approached Clever Mamma HQ to help her spread the word about her brand new mums in business networking event, I jumped at the chance. It's not always possible to find a babysitter, but an event where kids are welcome makes a busy mammas life that little bit easier! See below for full event details. I'll be there so be sure to come and say hi!

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> Are you a mum?

> Do you own a business or are you wanting to start one?

> Do you want to network with other like-minded mums, where children are welcome?

If you answered YES to all of the above then you need to be part of this unique networking group.

Networking is about sharing knowledge, experiences, ideas, resources and opportunities to people you connect with. Business people who form connections at networking events look to each other for advice, and create a support system for each other. This group allows Mums in Business to network and connect with other Mums in Business, share experiences and build relationships. And children are welcome!

Monday 7th November, 2011

10am-12pm

The Nursery Cafe, 1060 Mt Alexander Rd, Essendon

Cost: $12 per person, includes morning tea for you and your child/children
RSVP: Wednesday 2nd November, 2011 (via email)
Email: sandra@outsourceva.com.au (please include how many children will be coming, if any, for catering purposes)

Don't forget to bring business cards to hand out and for a chance to win a door prize!

For more information about this event, please visit www.outsourceva.com.au or contact Sandra on 0439 388 842.

Clever Mamma Profile: get SET 4 IT

This week say a big Clever Mamma hello to Sally Evans from get SET 4 IT. Based in North Lakes in Brisbane, this busy mum of two little cuties, offers training in Microsoft Office and Social Media plus even more!

1. Tell us a little about yourself and your business... I’m Sally Evans and I’d love to help you become more competent and yes, more confident in your computer usage. Perhaps you’ve been dying to get into social media but you’ve heard all the horror stories about viruses and identity theft. Or maybe you’re tired of feeling lost and unsure of yourself when you try to perform any functions beyond the very basic in Microsoft Word, Excel or PowerPoint. You might want to do away with the whole learning caper and have documents created for you... job done! Whatever your need, if it has to do with social media, Microsoft Office or browsing the Internet, I’d be happy to help!

2. How did your business begin? I established get SET 4 IT in July 2011. SET stands for ‘Sally Evans Training’ which means there is a part of me in the brand! The reason I started the business was that after months of searching for a part-time job, I realised that I could not find a job that also let me be a real mum to my two pre-schoolers. So I decided to create myself a job where I could do what I have a passion for (sharing my knowledge) and also look after my two beautiful children Rhys, 4.5 years and Sofia, 2 years.

3. The bits I love... I am really still setting up and hope to gain my first client very soon. So far have loved creating my logo and seeing my website come together.

4. The bits I not-so-love... All the money I have spent without any returns yet!!! Also hate the sales side but without that I would have no business.

5. Any tips for other Clever Mammas? I don’t really have any words of wisdom yet but in my past experience of juggling work and motherhood, its all about setting and keeping your priorities. My priority is the welfare of my family first then my business. This also means being very organised and using sleep or down time to catch up with my business activities.

6. Devonshire Tea versus Coffee & Cake??? Can I have both??

Thanks for stopping by the Clever Mamma Blog Sally! It's been great getting to know you and your business a little better. For even more information on how Sally can help you plus direct contact details, head on over to the get SET 4 IT listing on the Clever Mamma Directory.

Clever Mamma Profile: Search Engine Academy

This week's Clever Mamma mum in business spotlight is Sue Cooper from Search Engine Academy. Based in Brisbane, Sue is able to help you and your business master the art of search engine optimisation (SEO) and social media marketing through her personalised hands-on workshops.

1. Tell us a little about yourself and your business... Single parent of 2 girls, 20 and 15. My business had to learn to stand on it’s own two feet very quickly when I became the sole money earner, and I was determined not to go and get a job! Search Engine Academy teaches SEO techniques to website owners/managers, so they can get high visibility among the search engines and drive qualified traffic to their business.

2. How did your business begin? I’ve been in the SEO field for nearly 10 years, and was continually attending conferences and events where the main aim was to tell everyone “it’s too hard, so we can do it for you”. SEO is not difficult and there is no magical answers – the difficult part is knowing who to listen to. Anyway, in 2009 I approached a US based training facility (which I had been honing my skills through for years) and it just so happened that they were looking for an associated in Australia. And Bob’s your uncle, I came on board with Search Engine Academy and have not worked a day since – I love what I do and get a total thrill every time I see or hear about the success of past students.

3. The bits I love... Is everything too broad? We teach all over Australia and I love travelling, especially if the kids can come too. And I love it when students get excited, or the lightbulb turns on over a technique they’d never heard or thought about.

4. The bits I not-so-love... The paperwork – need to outsource! (Ed: We have some fab Clever Mamma VAs who would love to help you out!)

5. Any tips for other Clever Mammas? Businesses too often think of SEO as an after-thought in their web development process. In fact it should be your first consideration and can save a lot of wasted time, money and effort.

6. Devonshire Tea versus Coffee & Cake??? That one’s easy... coffee and cake!!

Thanks for stopping by the Clever Mamma Blog Sue! It's been great getting to know you and your business a little better. For more information and direct contact details head on over to the Search Engine Academy listing on the Clever Mamma Directory. And be sure to let Sue know that Clever Mamma sent you!

Clever Mamma Profile: Zenith Admin

Our fabulous Clever Mamma this week is Rebecca Caesar from Zenith Admin. Based in Queensland and a mum of a beautiful boy, Rebecca can help turn chaos into calm in your business... I think we all need a bit of help with that one!

1. Tell us a little about yourself and your business... I am a married mother of an 8 year old boy. My background is in state government, providing administration, Human Resource and Finance support for teams of up to 200 officers and managers. My strengths are self-motivation, a high level of attention to detail, fast learning and an enthusiasm to provide a high level of service. My business is totally managed online, so I can work for anyone, anywhere in the world!

2. How did your business begin? The idea formed from a combination of several factors...firstly, I wanted to create a better work/life balance - I was away from the house for around 11 hours a day, travelling 1 1/4 hours each way, and my son was in before - and after - school care for the same! The housework, good nutritious dinners and time with my son went begging... and I didn't want to settle for that. Flexibility to work around my family commitments and working from home were key. Secondly, I was feeling a strong need to work doing something that I enjoyed, which meant moving away from the work I was currently doing... Thirdly, I consistently saw business people struggle with piles of admin paperwork and tasks that they either didn't have time to do or didn't have the skill to do... and thus Zenith Admin was born!

3. The bits I love... Assisting businesses to reduce their 'To Do' Lists is extremely satisfying. The flexibility of hiring Zenith Admin is evident - they don't need to supply a desk, computer or office space; they don't need to do any payroll (other than paying the invoice), taxation, superannuation, Workplace Health & Safety, Human Resources; they only need to hire me when there is work done, as opposed to hiring a full-time admin that they have to find work for in the slow times (and still pay them!). In addition to that, with my many skills comes a variety of tasks that keep me interested. One client may have me proofreading their website, whilst another has me researching a topic on the Internet. Yet another has me entering information from Google Docs into an online database, and still another has me entering hardcopy data into Excel with formulas! Never boring!

4. The bits I not-so-love... With many clients comes 'plate-spinning'! I have to be attentive and on top of my game to schedule different clients and not get confused. In saying that, it's gone well so far!

5. Any tips for other Clever Mammas? Hmmm. I would say, keep your eyes and ears open to a need that is not being met in your community. That is the way to prosper! Also, the old adage, do something you love! Motivation and hard work are the keys to success, and have integrity in all your actions.

6. Devonshire Tea versus Coffee & Cake??? Hmmm. Not really either...? Could I compromise with a cup of tea and a cupcake?

So for any help with your business admin needs, from website maintenance to database creation to proofreading, Rebecca is the one to call! You can find all her details on the Zenith Admin listing on the Clever Mamma directory as well as further info about her services. Thanks for spending some time with us Rebecca and letting us get to know you a little better :)

Clever Mamma Profile: Zenkai, Complete Recovery of Health

It gives me great pleasure to introduce you to Dr Danielle Slade from Zenkai, Complete Recovery of Health this week. Danielle operates her business from the picturesque town of Woodend in Victoria (home of some yummy vanilla slice!) and is kept busy with her alternative medicine business and two absolutely gorgeous littlies!

1. Tell us a little about yourself and your business... Mother. Wife. Acupuncturist. Wants to learn how to make Meatloaf, but will never eat it.

2. How did your business begin? As a diabetic, diagnosed age 3, my mum used to take me to alternative therapists - particularly naturopaths. I saw results and alternative healing at a young age and liked it. I've always had an interest in alternative medicine, and feel drawn to it. I chose TCM in particular because I had an interest in it, in the theories and traditions passed through the ages, and because I felt it was a highly regarded profession within the field of traditional healing.

It first began with a NEIS grant, after graduating from University, the business operated for 13 years [whilst having a major car accident, getting married, and giving birth to my 2 children], Recently I won the Powercor-Young Business Person of The Year 2011 sponsored by Telstra.

3. The bits I love... I truly love it all. I feel immense fulfillment in all aspects of my work. Just a couple of weeks ago I had a surprise visit from a couple I assisted in achieving natural fertility and had the opportunity to meet their little miracle… It was all worth it.

4. The bits I not-so-love... The long days can be a bit hard, especially for my two children Monet 2 & Diesel 5yrs. Some days my last appointment isn’t until 9pm and I miss our family meal times, but luckily I have my supportive husband Steve, who often takes on both roles.

5. Any tips for other Clever Mammas? I get my inspiration from reading about other mammas achievements and journeys. So keep sharing your stories and inspire those who listen.

6. Devonshire Tea versus Coffee & Cake??? Coffee (and lots of it) and Cake. My clients spoil me terribly with deliveries of coffee & cake from our village café. Just another great perk.

If you would like to find out how Danielle can help you with alternative medicine in: Women's Health, Preconception Care, Infertility & IVF support, Pregnancy Care, Post Natal Care, General Health & Wellbeing and Men's and Children's Health, simply check out the Zenkai listing on the Clever Mamma Directory for direct contact details. Thanks for stopping by Danielle, we always love meeting our talented Clever Mamma business mums!

Clever Mamma Profile: Buttercup Ink

This week we have another fabulous Clever Mamma in biz for you all to meet. It's Vari Longmuir from Buttercup Ink, a boutique design and stationery business located in Melbourne. With a beautiful little 2 year old and another on the way this talented Scotland-born mamma now calls Australia home.

1. Tell us a little about yourself and your business... I'm Vari - owner of Buttercup Ink, my Melbourne based boutique design and stationery studio. As far back as I can remember, I've always had a love of paper and design. My first school report card, aged 5 said Vari loves to draw and colour-in! And so graphic design was a clear career choice. After university, I worked in different areas of the graphic design industry, from national publications to in-house positions, and decided in 2010, after moving from my hometown of Glasgow, Scotland to Melbourne a few years previous, to branch out and set up my own design and stationery studio. Buttercup Ink produces art prints, organisational stationery and note cards for the family and home. My designs have a clean, contemporary aesthetic with a strong focus on beautiful typography. All products are designed, printed and finished in my home studio. Buttercup Ink also creates custom wedding and event stationery as well as corporate branding and design.

2. How did your business begin? I've always dreamed of having my own business and being my own boss. Initially, I started doing custom wedding stationery for friends and family while working full time but it was more for the love of it than actually building a business. Being made redundant from my job whilst on maternity leave with my son in 2009 was a scary time but gave me the little push I needed to take Buttercup Ink to the next level and I've never looked back!

3. The bits I love... Working to my own schedule. I love being able to be at home with my little boy and still do the fun stuff like going for a milkshake and our afternoon trip to the park. I also love working with other creative businesses and brides-to-be on their designs. It's nice to have a one-on-one relationship as opposed to the faceless corporate world.

4. The bits I not-so-love... Bookkeeping and accounts! I'm sure this is a common complaint amongst people in creative businesses! I'd love nothing more that to spend all day creating new designs but it just doesn't work that way! I'm slowly but surely becoming more organised when it comes to the numbers stuff and paperwork!

5. Any tips for other Clever Mammas? Where possible, assign a 'work area' if working from home. Even if it's just a small desk with your laptop on it. Whilst the flexibility of working from home is great, it also has it's downsides as you are essentially ALWAYS at work! You need to be able to switch off mentally and be able to relax at home with the family. I've also turned off my email alert and do not receive emails to my phone. When you have to be everybody to your business you don't need the added distraction of the email ping. I find I work so much more effectively when I can focus on one task at a time.

6. Devonshire Tea versus Coffee & Cake??? Coffee and cake - YUM!

Vari, thanks for stopping by Clever Mamma HQ to say Hi. We wish you all the very best with bubs number 2 and would love to hear when your bundle of joy arrives... oooh two Clever Mamma babies are in the midst! So exciting. To sneak a peak at Vari's gorgeous designs head over to the Buttercup Ink listing on the Clever Mamma directory. She has recently added some pre-made template logos for those on a small budget too. Head on over and sneak a peak!

Clever Mamma Profile: Bump Stuff

With a baby on the way, our next Clever Mamma is working very hard to get her business up and running! Dr Alison Gaut is based in Melbourne but with an online store shipping Australia-wide, this mum-to-be is preparing herself for full-time motherhood with Bump Stuff on the side!

1. Tell us a little about yourself and your business... I am an osteopath by trade and have known for several years that physically I would not be able to do this job forever. I also knew that the hours I work are not what I wanted for my family when we started having babies. After several months of really thinking about what I wanted out of life, and the kind of lifestyle I wanted for myself and my family, I realised that an internet business was the best option. It would provide me with the freedom and flexibility that I desired. All I needed was an idea! I thought hard about what topics I was knowledgeable on and also what I was passionate about! After lots of brainstorming, I came across the idea for Bump Stuff which enabled me to use my education, experience and also fulfil my deep desire to help people!

2. How did your business begin? The concept was born from years of frustration at hearing my patients say that they had been told by their carer that discomfort and pain is just part of being pregnant and to just put up with it. Through my experience in practice, I know that this is simply not the case; there are different treatment, product and lifestyle options that can have a great impact on symptoms. After a little look around, I realised that while there was a lot of information available on the net about the different muscular and skeletal complaints that women experience during pregnancy, no sites described or sold solutions!

3. The bits I love...
· I get to help many more women than I can in practice.
· All I need to work is my laptop so I can do it anywhere!
· Now that I am pregnant myself, I get to be surrounded in a topic every day that I am even more obsessed with than I was before!
· Everyday I know I’m growing a business that will enable me to spend lots of time with my family.
· I get to challenge and take myself out of my comfort zone with stuff like marketing, advertising and website development which I really know nothing about!
· That I can go to work in my pj’s and slippers and have a nap in my lunch break!

4. The bits I not-so-love...
· Money worries.
· When people I have employed to help me out let me down.
· When suppliers run out of stock.
· That everything takes longer than expected. I’m typical gen Y in that I want my business to be huge and successful right now!

5. Any tips for other Clever Mammas?
· Be kind to yourself, acknowledge your achievements and be proud of them!
· It’s better to realise sooner rather than later that paying someone to do certain tasks such as bookkeeping, copywriting or web development will save you time, money and lots of headaches.
· Get yourself a business coach. Having a great mindset will make working much more enjoyable and infinitely more productive.
· Plan, plan plan. If you don’t know where you are going, how are you ever going to get there?
· I recently sent myself out a timetable for my work days as well as a 90 day plan for my goals and what I needed to do to get there. This means when I sit down at my desk at 9am every work day, I know exactly what I need to do and why. This stops me from spending useless hours pottering on facebook or email.

6. Devonshire Tea versus Coffee & Cake??? Mmm, soy coffee and gluten free cake for me please!

Thanks for taking some time out to say hello to the Clever Mamma community Alison. And we can't wait to hear when bubs is welcomed into the world (ooooooh it might just be our very first Clever Mamma-baby!!). If you would like to contact Alison or check out her great online store Bump Stuff, it's as easy as popping over to the Clever Mamma Directory listing for more details.

Clever Mamma Profile: Chicks Talk Tech

This week say a big Clever Mamma hello to Allison Johnston from Chicks Talk Tech. Based in Canberra, this business mum offers Remote IT Support Services to small businesses and individuals (both Mac and PC), the ever important Search Engine Optimisation (SEO) plus even more! Sounds like every business could use a bit of Chicks Talk Tech to run smoother, more efficiently and most important of all - more successfully.

1. Tell us a little about yourself and your business... An IT Professional for over 10 years, and a mum of 3. As necessity dictates, I had to become creative to be able to turn my career into something I could do from home so I can ensure I am there for my children as they grow and need me. ChicksTalkTech provides Web Design, SEO, Social Media Management and Mobile Apps Development. We offer discounted prices on SEO for WAHM’s. ChicksTalkTech has recently developed an iPhone App to assist with breastfeeding, bottle feeding, nappy changes and more. www.facebook.com/bosombuddyapp

2. How did your business begin? By watching my boss at the time, thinking... "geez, if you can do it anyone can" ;)

3. The bits I love... Results, making a difference to how people see their online business. And solving problems, that’s always pretty cool when people think they have really broken something and we put it back together.

4. The bits I not-so-love... Never having enough time between the clients, the laundry and doing the dishes. I seriously underestimated being a WAHM.

5. Any tips for other Clever Mammas? Take Social Media seriously. Its a big game player, and is going to get bigger.

6. Devonshire Tea versus Coffee & Cake??? Coffee and cake.

Thanks for stopping by the Clever Mamma Blog Allison. It's been great getting to know you and your business better! To find out how to contact Chicks Talk Tech, just sneak a peak at the listing on the Clever Mamma Directory, where you'll find more info, a link to the website and direct contact details. Another great business run by a mum! There are so many out there and I'm having so much fun finding out about each one and sharing them with you. Stay tuned... there's even more to come!

Clever Mamma Profile: Berwick Business Solutions

Our fabulous Clever Mamma mum in business this week is Jennifer Williams from Berwick Business Solutions in Victoria. Offering bookkeeping, business solutions and recruitment, Jennifer is also kept busy with her beautiful son and puppy dog, AND at the moment is training for a triathlon... Go Jen, GO!! All the Clever Mamma community is behind you.

1. Tell us a little about yourself and your business... Well as stated in my blurb for the site I am a single mum (separated for nearly 7 years – hmm best I file that divorce paper sometime!). My son Liam is my ‘beautiful boy’ he is very active in sport, playing three games of basketball a week (+ training for all three) two domestic teams and a representative team Pakenham Warriors. Having always been very active, fit and healthy I struggled with the diagnosis of Breast Cancer in July 2010. Subsequent surgery, chemotherapy & radiotherapy have given me the opportunity to see my beautiful son grow to be a wonderful man and this is the most precious gift. I am continuing on a regime of hormone therapy (Tamoxifen) for the next five years. My long term prognosis is excellent, having had the chemotherapy gave me the ‘extra’ insurance that I am very unlikely to suffer a recurrence. I am currently training for the Noosa Triathlon (why oh why?) which should be fun. I am under no illusion that I will come anywhere close to winning but I would like to complete the course – oh and I don’t want to come last!

I have always worked in Admin / Management / Finance positions. I have worked in a variety of small medical & surgical practices before moving into corporate medical management with Mayne Health as the Victorian Primary Care Manager. In this position I was responsible for 11 primary care sites across Melbourne and Geelong. After this I entered the non for profit sector as the National Manager for Sports Physiotherapy Australia which I loved. This was a true combination of management and finance as the association ran over 250 courses nationally each year and a biannual conference - every one of them no matter how large or small had to have a budget! Since that time I worked locally whilst my son was in his first years of school part-time back in practice management of a large physiotherapy practice. My most recent position found me in a manufacturing company with an annual turnover of approximately $15m where I was responsible for everything ‘finance’. Stamping the invoices, payroll for 60 staff, landed costs for imported components, all the statutory obligations for IAS, BAS Payroll Tax, Superannuation etc.

2. How did your business begin? The manufacturing company that I was working for were acquired by a multi-national organisation and I felt that probably sooner rather than later my position would be chopped up and absorbed by their very large finance/accounts department consisting of CFO, several Accountants, Payroll Clerk, Accounts Payable, Accounts Receivable and several Data Entry Clerks. I thought I would start BBS as a small part-time concern until such time as acquisition was finalised and then re-assess. As timing would have it I was contacted by prospective clients and the timing just seemed right to give BBS a big push and see what happened.

3. The bits I love... I love being more available for my son. I am not as stressed or worried and my house is much tidier! As it has taken quite some time to recover from my treatment working for myself has given me a chance to rest when needed without feeling guilty for having a ‘slow’ day. I also get to enjoy the occasional lunch with my much loved girlfriends.

4. The bits I not-so-love... There really aren’t many bits that I don’t like, you do have to be disciplined with your time but that’s easy once you are in a routine.

5. Any tips for other Clever Mammas? Don’t sweat the small stuff. If the ironing doesn’t get done or the beds aren’t made it just doesn’t matter. So long as you and your family are happy and healthy everything else will follow along.

6. Devonshire Tea versus Coffee & Cake??? Definitely coffee & cake. I am a bit of a coffee addict (albeit I have very weak coffee and everyone says it’s hardly worth the effort !) – and the cake – I make the best banana cake ever! Oh and my pavlova is becoming legendary!

Yummm... I might be dropping in to Jen's for some of that banana cake soon! If you would like to see how Berwick Business Solutions can assist your business head over to the listing on the Clever Mamma Directory. Thanks for spending some time with us Jen.

Clever Mamma Profile: Bowenworkz Australia

This week I'm delighted to introduce you to another fabulous business mum from the Clever Mamma directory, Sally Whelan from Bowenworkz Australia Health & Wellbeing. Located in Caldermeade in Victoria, Sally is a mum of three and works part time as well as running her business... plus she makes some mean scones!

1. Tell us a little about yourself and your business... I have a lovely self-employed husband and three teenage kids. As well as operating my clinic part-time, I'm an Assistant Manager part-time at a Community Centre.

2. How did your business begin? A Naturopath introduced me to the Neurostructural Integration Technique in 2000 and I was blown away by the immediate effects the gentle moves had on me, and whilst learning the very basics, witnessed astounding changes in the bodies I was working on. This muscular-skeletal technique, suprisingly, seemed to come naturally to me so I progressed in training through to Advanced techniques. Ten years later the power of NST still takes me by surprise occasionally.

3. The bits I love... I love, really love, seeing the profound and often miraculous changes my clients experience. It is such a joy to be a part of another person's healing experience - especially when that means they can fall pregnant!

4. The bits I not-so-love... Bodywork can be very strenuous on the practitioner's arms so I limit my clinic hours to three days per week, I would love to do more.

5. Devonshire Tea versus Coffee & Cake??? Definitely Devonshire Tea. I make wicked scones, always have chunky strawberry jam and cream on hand and have a coffee machine at home for a nice cappuccino... mmm mmm...

Thanks for stopping by Sally, it's always a pleasure meeting another amazing woman in business. Be sure to check out Bowenworkz Australia on the Clever Mamma directory and stay tuned for more mums in business profiles.

Clever Mamma Profile: Babysitters and More

This week our fabulous Clever Mamma profile is from Tanya of Babysitters and More. Tanya and her lovely business partner Kate have 5 kids between them so certainly know all about running busy households and the help that us working mums need to maintain our sanity... Alas Babysitters and More was born!

1. Tell us a little about yourself and your business... Busy families and/or working mums can’t really “do it all” by themselves – I have learnt that through my own experience over the last 11 years since my first daughter Evie was born and I decided I wanted to combine motherhood and my career. With a husband working unusual hours and a job that required late evenings we quickly learned that the standard childcare options of crèche and child care centres were not going to fit the bill. Since that time I have employed 6 nannies (life is full of change - for us and for them) and several cleaners to help me keep everything ticking over. Even with an extremely supportive husband, extra help at home keeps us all sane!

2. How did your business begin? My business partner Kate & I have said for years that we wanted to start a business – we just hadn’t found the right idea! One Christmas Day we were sharing champagne, turkey and business ideas when the idea of a one click stop for all home help needs started to form. We spent the next 6 months researching and understanding the market and building our business plan. We got on a roll after that, engaged a web developer and here we are now almost 8 months since we launched!

3. The bits I love... The opportunity to be creative and innovative – we are always looking for ideas to improve the site. Also meeting some fantastic motivated people and working with my best friend.

4. The bits I not-so-love... The juggle of still working full time, being a wife, a mum and helping to run a new business.

5. Any tips for other Clever Mammas? Spend time up front on the business plan.

6. Devonshire Tea versus Coffee & Cake??? Definitely coffee & (chocolate) cake – have been known to be selective about my barista!

Thanks for sharing some of the Babysitters and More love Tanya. Wanting to find out more about the many services offered by these very Clever Mammas? Head over to the listing on the Clever Mamma Directory.

Clever Mamma Profile: Admin Angels

This week Clever Mamma chats to the lovely Barb from Admin Angels. With two little angels of her own (plus a third beautiful bubs on the way), and a business offering everything from admin to event management, she is one busy mamma!

1. Tell us a little about yourself and your business... Admin Angels is a “Virtual Assistant” business offering small to medium sized businesses administration and bookkeeping support on a needs basis. About me – well I’m a Mum, a wife and I love scrap booking (my “me” time!), going to the movies, camping, traveling, reading and karate.

2. How did your business begin? I started Admin Angels when I was on maternity leave with my first daughter. She was about 8 months old and a great sleeper during the day, so I was quite bored and wondered what I could do. I always thought about being an “office angel” to small businesses, so I did some research and stumbled into the world of “Virtual Assistants”! I now have 2 beautiful daughter’s (4 years old and 2.5 years old) and I’m 6 months pregnant with my 3rd child. I have 3 contractors working with me regularly to help me out with workload and I’m about to put on another contractor.

3. The bits I love... I love the flexibility of being self employed, being here for my children when they need me, and doing work that I thoroughly enjoy.

4. The bits I not-so-love... Having to sack clients, which I’ve had to do a couple of times.

5. Any tips for other Clever Mammas? Don’t give up and listen to people’s advise, but always follow your own instinct.

6. Now the important stuff, Devonshire Tea versus Coffee & Cake? Oh, can I please have a hot chocolate and cake?? Not a coffee drinker and have been off tea since being pregnant.

Thanks a bunch for stopping by Barb. To get in contact with Admin Angels, it's super dooper easy, just head over to the listing on the Clever Mamma Directory. Hmm... I think every Clever Mamma needs an "Admin Angel" in her life, don't you?

Clever Mamma Profile: Compose Life

This week Sarah from Compose Life has taken some time out of her busy schedule to say hello to the Clever Mamma community. Based in a beautiful coastal region of Victoria and with two gorgeous girls, it’s not hard to see why Sarah is truly loving life!

1. Tell us a little about yourself and your business... I am located in a beautiful seaside peninsula in Victoria where Compose Life is based. I blend my business with my life as wife to Craig and mother of two beautiful girls who are both at primary school. My husband works on the oil and gas rigs so is away for up to 4 weeks at a time so I have a very good understanding of the challenges that come with running a business, house, family and getting some me time in there too! We lived in Darwin for two and a half years where I learnt some valuable strategies to succeed in work, life and health. With pre-school children at the time we were in Darwin and being away from family and friends, I learnt that things changed for the better when I took responsibility for my actions and decisions. Only I was responsible for creating a successful life.

In my business, Compose Life, I work with women to discover what they most desire in their life, and we work to successfully bring it all together so that they are open to achieving extraordinary results both personally and professionally, right now. And what is really great is I have clients I work with over the phone all over Australia!

I have a wide and varied background in health promotion, management, administration, hospitality and retail service both in Australia and London. I studied Business Management and Psychology at Monash University, and also have an Associate Diploma in Public Relations. These have been applied in corporate, government and not for profit sectors. I am now part of The Coaching Institute and Small Business Academy.

2. How did your business begin? A few years ago I lost one of my closest friends, Dione, to breast cancer aged 39. As tragic as that was, I have always looked for the learning in everything. She taught me in her final years, through her actions to live your life right now. I remember she celebrated her 37th birthday with quite a big party and I said to her, “It doesn’t have to be that big - save the huge one for your 40th.” Her reply was, “Why would I wait to celebrate life?” Wow - that was like being hit by a train. So this business is her legacy. I changed my life and my families life. We jumped off the cliff into the unknown, moved to Darwin and lived! After her death and returning to Victoria, I decided I needed to create a business that will empower women to live an extraordinary life right now! Get on with achieving what they want to achieve right now. In saying that I understand the challenges we face at home so my focus is getting that right, to allow the space to pop out and become the best version of you that is possible.

3. The bits I love... The most rewarding part of what I do is the messages I get after I have had a session with a client. For example a client sent me a text the other day and said, “I feel very empowered over my own destiny. I stopped whinging and procrastinating and started doing!” Another client emailed me after a session and wrote, “I am feeling soooooooooooooooo much better, jealousy is pretty much non existent. I am choosing to respond and not react especially when it comes to my partner. Little things that would have gotten to me just seem to slide off and away. I am just really chilled and at peace and I can only imagine it is going to get better. Thank you so very much from the bottom of my heart for helping me, I can’t wait to play more with my unconscious, hahaha so exciting and I cannot wait to see the real me at the end of it.”

That is the reason I do what I do.

The other part of my business I love is the workshops I run. I have so much fun at them and I love seeing the light bulbs go off around the room!

4. The bits I not-so-love... Well.....I have to say the ‘books’! I am getting better and I am going to be employing a PA soon that can do all that for me :)

5. Any tips for other Clever Mammas? A big tip from me is be responsible for EVERYTHING you do - your actions, results and your non-actions and non-results! Own it, there is no room for blame, excuses and reasons! This can change your life and when we move to a place of complete responsibility we move to empowerment.

6. Now the important stuff, Devonshire Tea versus Coffee & Cake? Can I say champagne with cheese and biscuits? :)

It's been great learning more about you and your inspiring business Sarah! To find out more about how Compose Life can help you feel empowered both in your business and personal life, check out the contact details on the Clever Mamma Directory.

Clever Mamma Profile: Envious Solutions

Say a big Clever Mamma hello to Melita Valcich from Envious Solutions! Based in New South Wales, Melita's business offers services including marketing, event management, promotions, copywriting.... plus even more! Keep reading to see how this clever mamma can help your business.

1. Tell us a little about yourself and your business... I'm a mother of two children ages 6 and 5. My life is very busy juggling the demands of motherhood and a very new business. I love my children but also wanted to get back in the marketing game. With having my own business to run, although it can be very demanding at least I can still work it around my children. Cheers to late nights working but at least I can still pick up my children from school and help them with homework.

With over 10 years experience my marketing career did not start once I finished school. I worked with the Commonwealth Bank of Australia (CBA) for 12 years in which I did graphic design work that led to lots of creativity which spilled over to the need to market. Hence I began my studies part-time whilst still working at the CBA. Once I completed my Diploma in Marketing the CBA moved me over to work in the marketing department of Custodial Services. It was a very exciting time for me as the world of marketing opened up and I mostly enjoyed organising the large events. Later I moved to work with Brady Australia and its sister company Seton. Whilst there I worked heavily on their promotions and loyalty campaigns which grew their sales to over $1.2 million.

2. How did your business begin? Envious Solutions began as a need arose for small businesses to market themselves without the big budgets that larger businesses can accommodate.

3. The bits I love... I am constantly getting to meet new people and am able to help them with areas of their business they don't necessarily know too much about. Also the flexibility. I have a great passion for marketing and love to help others grow their business and prosper.

4. The bits I not-so-love... Well I guess that would be the long, late hours that are required at times. But my clients are important to me and I want to give them 100%.

5. Any tips for other Clever Mammas? I guess it can be hard to do all this and I'm still in the early stages of my business so you can feel a little alone. But you don't have to feel that way, we just need to get out there, network and meet the other Clever Mammas and together I think we can conquer all!

6. Now the important stuff, Devonshire Tea versus Coffee & Cake? I would without a doubt take a coffee and cake, mmmmmm, might have to go turn that kettle on.

Thanks Melita. It's been great getting to know you and your business a little better. To personally say hi to Envious Solutions head over to the listing on the Clever Mamma Directory . You'll find more information and even some direct contact details.

Clever Mamma Profile: First Aid 4 All

This week I'd like to introduce you to Vanessa Williams from First Aid 4 All. Based in Victoria, Vanessa is kept on her toes with two energetic little boys and a mobile business offering services I personally think is invaluable to any family... oh, and she is a little bit famous too!

1. Tell us a little about yourself and your business... Hi, my name is Vanessa Williams and yes my name is famous and no I cannot sing or act or have come anywhere close to winning a pageant! I do however have a passion for teaching, my beautiful men and life.

My business is 'First Aid 4 All' and it provides registered first aid training and now infant massage courses. The business is completely mobile which means it travels to the customer, whether it is at a work place or home. Everyone already knows how important first aid is, and how important it is to be up to date with the latest life saving techniques and advice for your precious little ones. 'First Aid 4 All' provides FUN, FLEXIBLE and MEMORABLE courses.

2. How did your business begin? After losing our home and house in the Kinglake bushfires we became pregnant with our second child. I think having a child or children is so life changing anyway that it makes you question your direction and priorities. I was already thinking about doing something new but still loved and had a passion for teaching. So I took a risk and began the process of starting my own business. I now teach adults in both first aid and baby massage and I love it!

3. The bits I love...
- empowering parents and grandparents with skills and knowledge
- being able to be flexible in my work hours
- the mental stimulation of having a small business
- meeting like minded women with a passion for what they do

4. The bits I not-so-love...
- not being able to turn my mind off at the end of the day and get a good nights sleep
- BAS statements

5. Any tips for other Clever Mammas? Be... Passionate, Positive and Persevere!

6. Now the important stuff, Devonshire Tea versus Coffee & Cake? Coffee and Cake for sure!

Thanks so much for stopping by the Clever Mamma Blog Vanessa! If you would like to get in touch and find out more about First Aid 4 All, visit her on the Clever Mamma Directory.